Which brand storytelling technique did NASA most effectively employ to transform public perception of the Hubble Space Telescope after its initial mirror flaw was discovered?

The Hubble Space Telescope is one of astronomy's most recognizable products, but it wasn't always a success story. After its 1990 launch revealed a critical flaw in its primary mirror, NASA faced one of the biggest brand crises in scientific history. This poll explores how strategic brand storytelling transformed public perception of Hubble from an embarrassing failure to one of the most beloved scientific instruments ever created. Test your knowledge about this remarkable brand turnaround in the astronomy industry!

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Redemption narrative: Showcasing the dramatic 1993 repair mission and subsequent breathtaking images as a comeback story
Celebrity endorsements: Paying famous astronomers to publicly defend the telescope's scientific value despite its flaws
Competitive positioning: Emphasizing Hubble's advantages over ground-based telescopes while minimizing discussion of the mirror flaw
Nostalgia marketing: Connecting the telescope to historical astronomical discoveries to distract from contemporary problems