Which retailer first launched the 'click and collect' (buy online, pick up in store) service that became a retail industry standard?

Test your knowledge about how major retailers have adapted to the digital age through omnichannel approaches. In today's competitive business landscape, retailers must seamlessly integrate their physical stores, e-commerce platforms, mobile apps, and social media presence to deliver a unified customer experience. This poll challenges you to identify which major retail brand pioneered a specific innovative omnichannel strategy that transformed the industry.

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