Which innovative e-commerce model did Radiohead pioneer in 2007 with their album 'In Rainbows' that disrupted traditional music retail?

The digital transformation has radically changed how music is sold, marketed, and consumed. From vinyl to streaming platforms, the music industry has been at the forefront of e-commerce innovation. This trivia question explores a significant development in music retail that changed how artists connect with fans through online sales. Test your knowledge about the evolution of direct-to-fan commerce in the music industry!

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Pay-what-you-want digital download, allowing fans to choose their own price (including $0)
Subscription-based exclusive content platform where fans paid monthly fees for unreleased tracks
Blockchain-powered NFT album release with smart contract royalties
Tiered bundle pricing with automatic price optimization based on geographic location