Which retailer holds the Guinness World Record for the 'largest loyalty program' based on active membership numbers?

World records aren't just about physical feats - they extend into the retail world too! Many brands have strategically pursued Guinness World Records as part of their customer engagement and marketing strategies. These record-breaking events often drive massive engagement, create memorable brand moments, and generate significant media coverage. Test your knowledge about these remarkable retail achievements that have made it into the record books.

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