Which innovative product launch strategy did NASA use to build public excitement before the James Webb Space Telescope's deployment in 2021?

The James Webb Space Telescope (JWST) represents one of the most ambitious and complex product launches in scientific history. This $10 billion space observatory required innovative product development approaches, cross-organizational collaboration, and careful marketing to secure continued funding and public support. Test your knowledge about how this cutting-edge astronomical instrument made its journey from concept to successful deployment.

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A public 'Name the Next Telescope' contest that resulted in naming it after NASA's second administrator
An interactive 'Where's Webb?' tracker website allowing the public to follow the telescope's journey to its final orbit
A celebrity endorsement campaign featuring Hollywood actors who appeared in space-themed movies
A limited edition telescope merchandise line with proceeds funding additional research projects