Which gaming platform first introduced a comprehensive virtual marketplace that allowed third-party developers to sell directly to players, revolutionizing the in-game purchasing customer journey?

The gaming industry has transformed how virtual economies function, with in-game purchases and digital marketplaces becoming major revenue streams. Modern game platforms have revolutionized the retail customer journey, creating seamless purchasing experiences that blur the line between gameplay and shopping. Test your knowledge about this fascinating evolution of virtual commerce in gaming!

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