Which celebrity's partnership with Puma in 2014 helped revitalize the brand and reportedly increased their women's business by over 40% in the following years?

Brand collaborations with celebrities have become a powerful marketing strategy in today's retail landscape. These partnerships often lead to limited edition products, exclusive collections, and massive publicity. Test your knowledge about one famous celebrity-brand partnership that broke retail records and changed the collaboration game forever.

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Rihanna (with her Fenty x Puma line)
Beyoncé (with her Ivy Park collection)
Kanye West (with his Yeezy designs)
Selena Gomez (with her Puma collaboration)