Which famous Broadway theater company underwent a major rebranding in 2010, changing their logo from serif text to a minimalist icon of stacked red bars that represent both theater seats and the company's initial?

In the competitive world of performing arts, theater companies must establish distinctive brand identities to stand out. From historic playhouses to modern performing arts centers, these institutions carefully craft their visual identities to convey their artistic vision and values. Test your knowledge of performing arts branding with this challenging question about one of Broadway's most recognizable visual transformations.

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Roundabout Theatre Company
Manhattan Theatre Club
Lincoln Center Theater
Second Stage Theater