Which of these natural world-inspired product lines was launched with great fanfare in 2018 but was discontinued within 18 months after failing to meet sales targets despite a $35 million investment?

The natural products industry has seen many innovative items come and go. Some product launches inspired by the natural world captured our imagination but failed to capture the market. This trivia question explores a notable retail failure where a promising nature-inspired product line was discontinued despite initial hype and substantial investment. Test your knowledge of how even the most eco-conscious products can sometimes become endangered in the marketplace.

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Pangaia's 'Reef Safe' biodegradable clothing line that dissolved in seawater
Clorox's 'NatureWise' line of plant-based cleaning products extracted from rainforest botanicals
Amazon's 'Canopy Collection' furniture made from sustainably harvested endangered wood species
L'Oréal's 'Wild Earth' cosmetics containing DNA extracted from extinct plants