Which luxury brand revolutionized product packaging by incorporating traditional Japanese furoshiki cloth-wrapping techniques into their global sustainability initiative?

Product packaging isn't just about protection and branding—it's also a canvas for cultural expression. Around the world, many brands incorporate traditional cultural elements into their packaging to honor heritage while creating distinctive market positioning. This trivia challenges your knowledge about how global brands have successfully integrated cultural traditions into their packaging strategies and design elements.

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Lush Cosmetics
Hermès
Tiffany & Co.
Gucci