Which sporting goods retailer pioneered the in-store 'Test Zone' concept allowing customers to try equipment in simulated playing environments before purchasing?

The sporting goods retail landscape has transformed dramatically with technological advancements and changing consumer preferences. Major players have had to adapt their strategies to remain competitive in an increasingly digital marketplace while still leveraging their physical store presence. This trivia question explores a significant retail innovation that changed how athletes and enthusiasts shop for equipment and apparel.

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Dick's Sporting Goods with their 'House of Sport' concept
Nike with their 'Nike Innovation House'
Under Armour with their 'Performance Center'
Academy Sports + Outdoors with their 'Field Test Areas'