Which celebrity was the first to sign a lifetime deal with Nike worth over $1 billion, cementing a new era of athlete brand mascots?

Many celebrities have served as brand mascots or ambassadors, creating iconic marketing campaigns that defined products for generations. These partnerships often represent strategic brand identity decisions that transform both the celebrity's image and the product's market position. Test your knowledge about these famous people who became the face of well-known brands and how they influenced consumer perception and sales.

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LeBron James
Michael Jordan
Cristiano Ronaldo
Serena Williams