Which wildlife conservation marketing campaign was the first to use the now-common 'symbolic animal adoption' strategy that has since raised billions for conservation efforts worldwide?

Test your knowledge about groundbreaking marketing campaigns that revolutionized wildlife conservation fundraising and awareness! Conservation organizations have developed innovative strategies to connect with donors and advocates worldwide. Some campaigns have transformed how we perceive endangered species protection and habitat conservation efforts. Can you identify which famous wildlife marketing initiative truly changed the game?

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WWF's 'Adopt a Panda' program launched in 1973, using the newly designed panda logo
National Wildlife Federation's 'Adopt an Eagle' campaign of 1982, following the bald eagle's endangered listing
The Nature Conservancy's 'Adopt a Coral Reef' initiative from 1968, pioneering marine conservation funding
Dian Fossey's 'Adopt a Gorilla' program established in 1978 to protect mountain gorillas in Rwanda