Which author-brand collaboration broke publishing records in 2007 by selling over $11 million of branded products in its first year, creating a new benchmark for literary merchandise?

In the publishing world, brand collaborations can transform both the literary landscape and commercial success of authors. Strategic partnerships between publishers, authors, and other brands have created some of the most memorable book launches and merchandise lines in history. Test your knowledge about one particularly groundbreaking collaboration that changed how we think about literary merchandising and brand extensions in the book industry.

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J.K. Rowling's Harry Potter and Warner Bros.
Stephenie Meyer's Twilight and Hot Topic
Dr. Seuss Enterprises and Universal Studios
George R.R. Martin's Game of Thrones and HBO