Which celebrity's endorsement deal with Pepsi ended disastrously in 1984 when his hair caught fire during a commercial filming, resulting in millions in settlement and pulled advertisements?

Celebrity endorsements can make or break a product, but sometimes these partnerships go terribly wrong. Famous figures who lend their name to products take on significant risk - one scandal or misalignment can damage both the celebrity's reputation and the brand. This trivia question explores one of the most notorious celebrity endorsement disasters that cost a major company millions in recalled products and damaged brand equity.

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Michael Jackson
Madonna
Prince
David Bowie