Which retail giant saw a 65% increase in sales of a specific men's undergarment after its prominent product placement in a 1934 Oscar-winning film, creating one of Hollywood's first major product placement success stories?

Product placement in films and TV shows has evolved into a sophisticated marketing strategy worth billions. What began as subtle brand appearances has transformed into strategic partnerships between Hollywood and retail giants, creating iconic moments that boost sales and brand recognition. This poll tests your knowledge about one of the most famous product placement success stories that transformed retail marketing approaches in the entertainment industry.

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Clark's Underwear after 'It Happened One Night' (1934) showed Clark Gable removing his shirt to reveal no undershirt
Hanes after 'Gone With The Wind' (1939) featured Rhett Butler's custom-tailored undergarments in multiple scenes
BVD after 'The Wizard of Oz' (1939) included a specially designed underwear line for the Tin Man character
Fruit of the Loom after 'Casablanca' (1942) showcased Humphrey Bogart's character exclusively wearing their brand