Which groundbreaking film release strategy, introduced in the 1970s, fundamentally changed how Hollywood launches blockbuster movies and is still used today?

Major film studios invest millions in carefully orchestrated product launches to maximize box office returns. From strategic release dates to innovative marketing campaigns, the way a film is launched can significantly impact its commercial success. This trivia question explores one of the most successful product launch strategies in cinema history that revolutionized how blockbusters are marketed and released.

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The wide release pattern pioneered by 'Jaws' (1975), launching simultaneously in hundreds of theaters with national TV advertising
The limited release strategy used by 'The Godfather' (1972), gradually expanding to more theaters based on word-of-mouth
The preview screening approach of 'Star Wars' (1977), using test audiences to refine the final cut before wide release
The franchise teaser model of 'Superman' (1978), using post-credit scenes to advertise upcoming sequels