Which company first introduced the 'Virtual Mirror' AR technology that allowed customers to virtually try on makeup products without physical samples?

Augmented Reality (AR) has transformed how consumers interact with products and brands, creating immersive shopping experiences that blend digital and physical worlds. From virtual try-ons to interactive product demonstrations, AR innovations have changed retail forever. Test your knowledge about a groundbreaking AR invention that revolutionized how we shop and experience products before purchase!

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• L'Oréal with their ModiFace acquisition in 2018
• Sephora with their Virtual Artist platform in 2016
• MAC Cosmetics with their Magic Mirror in 2017
• Amazon with their AR Beauty Studio in 2019

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