Which astronomy retail chain pioneered the 'Stars & Beyond' loyalty program that allows customers to 'name' stars after earning sufficient points?

The astronomy industry has seen remarkable growth in consumer products and retail experiences over the past decade. From telescope subscription services to star-gazing loyalty programs, companies have found innovative ways to commercialize our fascination with the cosmos. Test your knowledge about how astronomy has been transformed into a retail phenomenon and how companies market these celestial products and experiences to consumers.

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