Which sports retail giant first implemented AI-powered 'Fit Analytics' technology that uses machine learning to recommend the perfect shoe size based on comparing your foot dimensions to millions of other customers?

The sports retail landscape is constantly evolving with new technologies and customer experience strategies. Major athletic brands are competing not just with product quality, but with innovative shopping experiences and personalized customer journeys. Test your knowledge about how cutting-edge technology is transforming the way sports products are marketed and sold to consumers worldwide.

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Nike with their Nike Fit app
Adidas through their Confirmed platform
Under Armour via their Connected Fitness ecosystem
PUMA with their PUMA Fit technology