Which retailer pioneered the concept of 'retailtainment' in the 1990s with elaborate in-store themes, interactive displays, and became known for transforming shopping into entertainment?

The retail landscape has dramatically evolved with pop culture influences, creating experiential shopping destinations that blur the line between commerce and entertainment. This trivia question explores a groundbreaking retail innovation that forever changed how brands connect with pop culture consumers. Test your knowledge about the intersection of retail strategy and entertainment that shaped modern shopping experiences!

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Nike Town
Disney Store
Warner Bros. Studio Store
FAO Schwarz