Which major sports brand was the first to establish a dedicated retail innovation lab called the 'Sport Research Lab' in 2013 that revolutionized in-store digital experiences?

The sports retail landscape has been transformed by innovation labs that push the boundaries of how we experience, purchase, and interact with sporting goods. These dedicated spaces allow major brands to test new technologies and retail concepts before wider implementation. Test your knowledge about which sports brand pioneered one of the most influential retail innovation labs in the industry.

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Nike with their Nike Innovation Kitchen
Adidas with their Futurelab
Under Armour with their Connected Fitness Lab
Puma with their Puma Innovation Center