Which religious organization underwent a major rebranding effort in 2001, introducing a new logo and shifting its public identity from emphasizing its full denominational name to primarily using a simplified symbolic identifier?

Test your knowledge about innovative retail branding strategies used by religious organizations and philosophical movements throughout history. Religious institutions have long understood the power of consistent branding and visual identity to convey their core values and create community belonging. From ancient symbols to modern marketing campaigns, these organizations have pioneered many techniques now common in retail marketing.

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The Church of Jesus Christ of Latter-day Saints (emphasizing use of the symbolic Christus statue)
The Roman Catholic Church (emphasizing use of the Vatican Keys symbol)
The United Methodist Church (emphasizing use of the Cross and Flame logo)
The Anglican Communion (emphasizing use of the Compass Rose symbol)