Which global brand successfully revitalized its market position by incorporating traditional Chinese paper-cutting art (jianzhi) into its limited-edition packaging design in 2018?

Cultural traditions have long influenced product packaging, creating iconic brand identities that resonate with consumers across generations. From symbols and patterns to color schemes that evoke specific cultural heritage, packaging innovations that incorporate traditional elements often create powerful emotional connections. This trivia question explores a landmark case where traditional cultural design elements revolutionized a product's market presence and consumer perception.

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Coca-Cola, with red paper-cut designs symbolizing happiness and good fortune for Chinese New Year
Adidas, featuring paper-cut designs of dragons and athletes on specialty Olympic footwear boxes
Apple, with iPhone packaging featuring paper-cut landscapes from five Chinese provinces
Starbucks, incorporating paper-cut zodiac animals on coffee tumblers and gift cards