Which retail company holds the Guinness World Record for the 'Largest Product Launch Livestream' by viewer count?

Test your knowledge about extraordinary retail marketing achievements that have earned world records! The retail industry has seen some remarkable campaigns that pushed boundaries and set unprecedented benchmarks recognized by Guinness World Records. These innovative approaches not only captured consumer attention but revolutionized how brands connect with customers. Can you identify the genuine world record holder among these impressive retail marketing feats?

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Alibaba's Tmall, which attracted over 300 million viewers during its Singles' Day livestream event in 2020
Amazon, which reached 250 million concurrent viewers during a special Prime Day product reveal in 2021
Walmart, which garnered 180 million viewers for its Black Friday preview livestream featuring celebrity endorsements in 2022
Samsung, which achieved 220 million viewers during an immersive AR product launch experience for its flagship smartphone in 2022