Which celebrity entrepreneur pioneered a revolutionary beauty loyalty program that awards points for social media engagement, not just purchases, fundamentally changing retail loyalty strategy?

Beyond their fame in entertainment, some celebrities have made significant impacts in retail through innovative loyalty programs that changed how brands connect with consumers. These famous entrepreneurs didn't just lend their names to products - they revolutionized customer engagement strategies. Test your knowledge about which celebrity pioneered a particularly groundbreaking loyalty program that has influenced retail customer retention strategies across industries.

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• Kylie Jenner with Kylie Cosmetics' 'Kylie Klub'
• Rihanna with Fenty Beauty's 'Fenty Face' program
• Selena Gomez with Rare Beauty's 'Rare Rewards'
• Lady Gaga with Haus Laboratories' 'Little Monsters Loyalty'

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