Which brand's 2019 social media campaign featured an ordinary egg that became Instagram's most-liked post of all time, surpassing Kylie Jenner's record and eventually cracking to reveal a mental health message?

In today's digital-first pop culture landscape, social media campaigns can launch products into the stratosphere of cultural relevance. The most memorable campaigns don't just sell products—they become part of our collective conversation, creating viral moments that transcend traditional advertising. Test your knowledge about one of the most transformative social media product campaigns that changed how brands connect with audiences in the digital age.

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The World Record Egg (sponsored by Hulu)
Calm App's Meditation Egg
TikTok's #EggChallenge
Twitter's 'Break The Internet' campaign