Which innovative loyalty program feature did Nike first introduce in 2018 that revolutionized the sports retail industry by connecting physical product purchases with digital experiences?

Test your knowledge about how loyalty programs have revolutionized the sporting goods retail industry! Loyalty programs have become a critical component in sports retail strategy, helping brands build lasting relationships with athletes and sports enthusiasts. These programs have evolved significantly over the years, incorporating technology, personalization, and unique rewards structures to engage customers. How well do you understand the cutting-edge approaches major sports retailers are using?

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NikePlus Unlocks, which provided rewards based on activity tracking through their fitness apps
Nike Pro Membership, offering early access to limited edition footwear based on previous purchase history
Nike Recycling Rewards, giving store credit for returning used athletic gear for sustainable recycling
Nike Dynamic Pricing, personalizing discounts based on individual workout achievements and milestones