Which digital marketing innovation led to a documented 29% increase in Broadway ticket sales between 2014-2016, transforming how performing arts venues target potential audiences?

In the competitive world of performing arts, theaters and production companies are constantly innovating their marketing strategies to fill seats and create buzz. Modern technology has transformed how performances are promoted and how audiences engage with shows before, during, and after the curtain rises. This trivia question focuses on a groundbreaking digital marketing technique that revolutionized Broadway ticket sales in the mid-2010s and has since become industry standard practice.

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Dynamic pricing algorithms based on real-time demand metrics
Geofenced mobile advertising targeting tourists within specific NYC districts
Virtual reality 'preview experiences' of show highlights
AI-powered recommendation systems on ticketing platforms