Which global fashion brand launched the 'Artisans of Heritage' collection in 2019, featuring traditional embroidery techniques from five different indigenous communities with proceeds supporting cultural preservation?

Cultural traditions form the backbone of many successful brand strategies today. Companies increasingly incorporate cultural elements into their branding to create authentic connections with consumers. This trivia question explores how a major global brand collaborated with indigenous artisans to create a unique product line that celebrated traditional craftsmanship while raising awareness about cultural preservation.

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Hermès with their 'Cultural Threads' initiative
Levi's with their 'Global Craftsmanship' series
Etro with their 'Indigenous Patterns' collection
H&M with their 'Conscious Culture' line