Which major publishing house rebranded in 2012 with a logo featuring a simple penguin silhouette, moving away from its traditional three-dimensional orange-and-white penguin mascot design?

The publishing industry has undergone significant digital transformation over the decades, with traditional publishing houses evolving their brand identities to stay relevant in the digital age. This trivia question explores how one of the most recognizable literary publishers adapted its brand identity to reflect changing market demands while maintaining its literary heritage. Test your knowledge of how major literary institutions have navigated the shifting retail landscape!

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Penguin Random House
HarperCollins Publishers
Simon & Schuster
Macmillan Publishers