Which renowned author launched their own e-commerce platform in 2000 to sell their new novella 'Riding the Bullet' directly to readers, becoming one of the first major authors to bypass traditional publishing distribution?

Before major online retailers dominated the book market, one famous author took a bold step by launching their own e-commerce platform specifically for literature. This pioneering move represented one of the first direct-to-reader digital sales channels created by a major author, changing how writers could connect with their audience in the digital age. Test your knowledge of this intersection between literature and digital retail innovation!

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Stephen King
J.K. Rowling
John Grisham
Margaret Atwood