Which department store pioneer famously established the retail principle "the customer is always right" in the early 1900s?

Department stores revolutionized retail in the 19th century, creating new shopping experiences that forever changed consumer culture. These retail palaces introduced innovative concepts like fixed pricing, merchandise displays, and dedicated departments—many practices we take for granted today. Test your knowledge about one of the most influential department store pioneers whose business practices set standards that continue to influence modern retail design and branding.

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Harry Gordon Selfridge (Selfridge's)
John Wanamaker (Wanamaker's)
Marshall Field (Marshall Field's)
Rowland Hussey Macy (Macy's)