Which global brand launched the 'Cultural Sustainability Index' in 2022 to measure and support traditional craftsmanship preservation in their supply chains?

Sustainability initiatives in retail increasingly focus on preserving cultural heritage and traditional craftsmanship. As global brands embrace cultural sustainability, they're finding innovative ways to incorporate traditional crafts into modern retail experiences. This not only preserves cultural traditions but creates authentic brand narratives that resonate with conscious consumers. Test your knowledge about how major brands are implementing cultural sustainability initiatives to preserve traditional crafts worldwide.

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