Which innovative retail strategy did NASA use to fund part of the James Webb Space Telescope's development before its launch?

The James Webb Space Telescope (JWST) represents one of the most significant product launches in modern astronomy. This revolutionary observatory required unprecedented collaboration between space agencies, scientific institutions, and aerospace manufacturers. Test your knowledge about the commercial and marketing aspects of this groundbreaking scientific instrument that has transformed our understanding of the cosmos since its deployment.

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They sold naming rights to different instruments on the telescope to tech companies
They created a crowdfunding campaign where contributors' names were engraved on a microchip aboard the telescope
They auctioned exclusive first-look rights to telescope images to media organizations
They partnered with a luxury watchmaker to sell limited-edition telescope-inspired timepieces