Which 1982 film featured a revolutionary product placement that reportedly increased the featured candy's sales by 65%, establishing a new standard for product integration in movies?

Product placement in entertainment has evolved into a sophisticated marketing strategy that shapes consumer behavior and cultural trends. From subtle brand appearances to integrated storylines, this practice has transformed how products are marketed in the pop culture landscape. Test your knowledge about a groundbreaking campaign that changed how brands and entertainment intersect.

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Rocky III (Wheaties)
• Tootsie (Coca-Cola)
• Blade Runner (Atari)

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