Which publishing innovation in the 1930s featured distinctive orange covers, cost only sixpence (the same price as a pack of cigarettes), and revolutionized book accessibility for ordinary readers?

In the world of publishing, certain brands have transformed how we access literature. One publisher in particular revolutionized the book industry by making quality literature affordable and accessible to the masses through innovative design and marketing. Test your knowledge about this transformative moment in literary retail history that changed how we buy and consume books forever.

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Penguin Paperbacks
Oxford World Classics
Everyman's Library
Collins Clear-Type Press