Which major film studio first launched a comprehensive 'Green Production Guide' that transformed how product placements and advertising are handled to promote sustainability?

The film and television industry has been increasingly focused on sustainability initiatives in recent years. From reducing carbon footprints on major productions to implementing green practices on set, studios are finding innovative ways to make entertainment more environmentally friendly. This poll tests your knowledge about a groundbreaking sustainability initiative that changed product placement and advertising in the industry.

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Warner Bros. with their 'Eco-Screen Initiative' in 2010
Disney with their 'Planet-Friendly Production' program in 2012
Universal Pictures with their 'Sustainable Cinema' framework in 2009
Sony Pictures with their 'Green Set' protocol in 2011