Which sports brand famously pivoted its identity from being primarily performance-focused to embrace 'athleisure' early, launching the 'Sportswear' line that helped transform the company's market value from $6 billion to over $30 billion between 2005-2015

The sports retail landscape has transformed dramatically in the past decade, with athleisure becoming a dominant force in the market. Innovative brand collaborations, omnichannel strategies, and celebrity partnerships have reshaped how sports brands connect with consumers. Test your knowledge about one of the most significant brand identity transformations in the sports industry that helped create the modern athleisure movement.

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Under Armour with its 'I Will' campaign
Nike with its 'Nike Sportswear' (NSW) collection
Adidas with its 'Originals' line relaunch
Puma with its 'Forever Faster' lifestyle products