Which innovative marketing campaign did Celestron launch in 2007 that revolutionized telescope marketing by connecting astronomy to everyday people?

The astronomy industry has seen some remarkable product marketing campaigns that have helped bring the wonders of the cosmos to enthusiasts and casual stargazers alike. From telescopes to planetarium software, companies have used distinctive marketing approaches to stand out in this specialized market. Test your knowledge about a groundbreaking marketing campaign that changed how astronomical products were perceived by the general public.

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"Stars in Your Hands" - featuring real people discovering celestial objects for the first time with emotional reactions
"Cosmic Connections" - highlighting famous astronomers endorsing their telescopes
"Beyond Imagination" - showcasing computer-enhanced images of what users would see
"Astronomy for All" - emphasizing their lower price points compared to competitors