Which customer analytics metric did Nike first implement in 2018 that fundamentally changed how they measure lifetime customer value in their direct-to-consumer channels?

In the competitive world of sports retail, data analytics drives strategic decision-making and customer engagement. Major sporting goods retailers employ sophisticated analytics to optimize everything from inventory to personalized marketing. This trivia question explores a key performance indicator that revolutionized how sports retailers understand customer value and predict future purchasing behavior. Test your knowledge about advanced retail analytics in the sporting goods industry!

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Customer Effort Score (CES)
Activity-Based Profitability Index (ABPI)
Consumer Direct Acceleration (CDA) Score
Net Promoter Score with Purchase Prediction (NPP)