Which pricing strategy involves setting prices just below a round number (e.g., $9.99 instead of $10.00) and has been scientifically shown to increase consumer purchases?

Pricing isn't just about profit margins—it's a psychological tool that can dramatically influence consumer behavior. The strategic manipulation of numbers and presentation can trigger specific responses in shoppers, affecting their perception of value and willingness to purchase. This trivia question explores one of the most effective psychological pricing tactics used by retailers worldwide. Can you identify the strategy that has been proven to boost sales across diverse market sectors?

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Charm pricing
Prestige pricing
Bundle pricing
Dynamic yield pricing