Which U.S. presidential campaign first strategically used the now-standard red, white, and blue color scheme with a consistent, professionally designed logo across all campaign materials?

In political campaigns, color choices are no accident. Campaign branding and visual identity have evolved into sophisticated product design elements that convey specific messages to voters. Color psychology plays a crucial role in how candidates are perceived, with certain hues becoming strongly associated with political parties and ideologies. Test your knowledge about this fascinating intersection of product design and political messaging!

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John F. Kennedy's 1960 campaign
Ronald Reagan's 1980 campaign
Franklin D. Roosevelt's 1932 campaign
Dwight D. Eisenhower's 1952 campaign