Which historic loyalty program, launched in 1896, is widely considered the first successful modern customer loyalty program and featured collecting stamps that could be redeemed for merchandise?

While loyalty programs seem like a modern marketing invention, they have fascinating historical roots dating back further than most people realize. This trivia question explores a pivotal moment in retail history when one company's innovation fundamentally changed how businesses reward customer loyalty, creating a model that would influence generations of retail strategy. Test your knowledge of this significant retail development that continues to shape consumer behavior today.

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• Sperry & Hutchinson's S&H Green Stamps
• American Express Membership Rewards
• Coca-Cola's Bottle Cap Points
• Montgomery Ward's Customer Dividend Program

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