Which major performing arts organization pioneered the first mobile-integrated loyalty program that tracked attendance across multiple venues and offered personalized recommendations based on viewing history?

In the performing arts world, digital innovation is transforming how theaters engage with audiences before, during, and after performances. Modern theaters are adopting sophisticated branding and loyalty strategies once reserved for retail giants. Test your knowledge about a groundbreaking loyalty program that changed how performing arts venues think about audience retention and data-driven marketing.

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Lincoln Center's 'CulturePass' (2015)
Royal Shakespeare Company's 'RSC Key' (2013)
Sydney Opera House's 'StageRewards' (2016)
Broadway League's 'ShowScore' (2014)