Which marketing decision by Netflix in 2013 fundamentally altered its brand identity and helped establish it as a major player in original content production?

In the rapidly evolving world of film and television, streaming services have dramatically changed how content is marketed and consumed. This poll tests your knowledge of a pivotal product marketing strategy that helped transform a traditional DVD rental company into one of the entertainment industry's most powerful content creators and distributors. Think about how brand evolution can completely redefine a company's market position!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The release of 'House of Cards', marking Netflix's first significant investment in original programming with an entire season released at once
The introduction of personalized recommendation algorithms based on viewing history
The global expansion initiative that made Netflix available in over 130 new countries simultaneously
The transition from a pay-per-rental model to a monthly subscription service with unlimited viewing