Which 1999 film pioneered viral marketing in Hollywood with a fake 'missing persons' campaign and mysterious website that suggested the movie was based on real events?

Some movie marketing campaigns become legendary in their own right, transforming films from potential box office disasters into cultural phenomena. These strategic campaigns can create unprecedented buzz, establish iconic branding, or pioneer new promotional techniques that change how films are marketed forever. Test your knowledge of one of the most influential film marketing strategies that rewrote the playbook for movie promotion!

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• The Blair Witch Project
• The Sixth Sense
• Fight Club
• The Matrix

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