Which literary mascot was created in 1935 and became so popular that its publisher Penguin Books named their entire children's division after it?

Brand mascots aren't just for cereal boxes and insurance companies! The publishing world has created some iconic characters that have become synonymous with their literary brands. These mascots have helped build recognition, loyalty, and emotional connections with readers across generations. Test your knowledge of these literary brand ambassadors that have shaped the way we identify with publishers and their book series.

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• Puffin the Bird
• The Oxford Owl
• The Scholastic Wizard
• The Faber Falcon

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