Which major retailer first launched an AR application that allowed customers to visualize furniture in their homes before purchasing?

Augmented Reality has revolutionized how we shop, blending the digital and physical worlds to create immersive retail experiences. From virtual try-ons to interactive product demonstrations, AR has transformed consumer decision-making and brand engagement. Test your knowledge about this groundbreaking technology that has become a cornerstone of modern retail strategy and customer experience.

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IKEA (2013)
Amazon (2015)
Wayfair (2012)
Target (2014)