Which renowned architectural firm underwent a controversial rebrand in 2017, replacing their 25-year-old logo with a minimalist all-caps sans-serif wordmark that eliminated their iconic symbol?

In the architecture industry, firm branding plays a crucial role in establishing recognition and conveying design philosophy. Corporate logos often incorporate elements that symbolize structural integrity, innovation, and aesthetic vision. This trivia question tests your knowledge of a famous architectural firm's rebranding decision that made waves in the industry for its bold departure from tradition.

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Pentagram
Foster + Partners
Gensler
Zaha Hadid Architects